I was watching football the other day. I think it was the Cal-Oregon game, but I’m not completely sure. Something I saw just before the game got me thinking.
I’ve posted about Ok Go before. I’ve been listening to their Oh No! CD a lot lately, and it seems like they’re gettin’ more media play as well. They actually had an advertising spot before this game, where they had teamed up with then network to promote watching football on that station (which I was already doing, thank you very much). The thing is, they had reworked one of their songs (Invincible) for this ad. They changed the first line from ” When they finally come to destroy the earth they’ll have to go through you first” to “When they finally come to claim the turf, they’ll have to defeat you first” or something like that.
At first I was quite pissed. I like bands that stay true to their art and that kind of crap tends to get me going. Later as I thought about it though, I decided what the hey. If I was in a band and we were starting to make it big time a) I would do pretty much whatever to take advantage of this, and b) I would definitely jump on an opportunity to promote something I like and cheer for myself. Maybe the guys from OK Go are huge college football fans. How would I know?
In the end without knowing the individuals well I have no way to determine if they are in it for the money or are really fans. I can be negative and jump to the regular conclusions, but I have no real proof either way. I’ll take it in a positive light and just to watch their music videos again.