Helvetica to makeup!
So, speaking of movies that need a good core plot to keep me engaged, this takes the cake. Apparently there is a full-length movie coming out starring Helvetica the font. I should clarify that this is a documentary. It won’t be an action film or anything–don’t expect Helvetica to take over for Jet Li.
The director defends his actions by emphasizing the ubiquity of Helvetica. I agree the Helvetica (or it’s impostor Arial) is all over the place, but is that enough of a reason to justify a feature-length movie?
I’m not saying it’s the sign of the apocalypse or anything, but this seems strange. There are plenty of just-as-common phenomena in the world that are so far unrepresented with a movie. The majority of Americans drive themselves to work each day, and in cold weather the rear window often fogs up. I have yet to see a documentary about the wires in rear windows that heat up to clear the condensation. You see my point here?