On Internet fame
A couple weeks ago on my own blog (shameless self-promotion) I posted about Amanda Congdon leaving Rocketboom and pondered a bit on the topic of Internet fame, and how it differs from more “regular” fame. (How many links can I fit in a sentence?)
The esteemed Wall Street Journal has an article about that very topic. It’s clear that this kind of fame is booming with better and more accessible streaming video and audio, blogging, and podcasts. WSJ runs down some of the big hotshots right now, including my new favorite, TikiBar TV (new episode out, by the way).
But like most paper articles about online stuff, it misses the mark just a bit. This has been building up longer than they realize. In the article, they talk about the hottest “cross-over” to so-called mainstream media being some YouTube diva called “Brookers” who was signed recently by Carson Daly for some stuff. Earlier in the article, the author mentions the “Lazy Sunday” video as being inspiration for these net video vanguards – but misses the point completely in that one of the actors in the video (and the writers behind it) were hired onto SNL because of their own online video productions.
The signal-to-noise ratio for blogs, video blogs, and the like is getting quite high. How does one attain this internet fame? In some cases it is talent, or good looks, or just being in the right place at the right time. For some, it’s a mystery; in the WSJ article “Brookers” is quoted as saying, “I’ll never undertand it,” in relation to how it happened to her. How do you get noticed, and get above the riff-raff of MySpaces and YouTubes and Bloggers who just talk about their cats? And do you want to?
Do we want “Billy Ocean, Student Council Treasurer” to be a must-read blog for thousands? If so, how do we go about reaching that goal?